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Score vs SendGrid
SendGrid is a single sending provider — if its reputation dips or pricing climbs, you're stuck. Score sits above your providers, routing across SendGrid, Amazon SES, Mailgun and others with weighted rules and automatic failover, so you're never locked to one pipeline.
- Route across multiple providers (incl. SendGrid itself) with weighted failover
- Pay only for emails sent — no per-contact charges
- No vendor lock-in: switch or blend providers without rebuilding
- Per-provider deliverability analytics and reputation alerts
- Campaigns, journeys, and segmentation built in on top of raw sending
- Mature, battle-tested sending API with broad SDK coverage
- Large ecosystem of integrations and long-standing documentation
- Dedicated IP and enterprise compliance options at higher tiers
| Feature | Score | SendGrid |
|---|---|---|
| Sending model | Multi-provider routing layer with weighted rules and failover | Single provider — all mail flows through SendGrid |
| Pricing model | $15/mo + $0.30 per 1,000 emails over 10K included | Volume-tiered plans; Marketing Campaigns also bills on contacts |
| Provider lock-in | None — bring and blend any SMTP providers you already use | Locked to SendGrid's infrastructure and IP pools |
| Failover | Automatic failover to a backup provider when one degrades | No cross-provider failover — single point of failure |
| Deliverability visibility | Per-provider analytics with reputation alerts | Per-account analytics within SendGrid only |
SendGrid pricing and feature details verified from SendGrid's site on June 13, 2026.
Why teams move from SendGrid to Score
SendGrid is a solid, mature sending provider — but it is one provider. Your deliverability, your pricing, and your uptime are all tied to a single pipeline. When SendGrid’s shared IP reputation dips, your campaigns feel it, and your only lever is to wait it out or pay up for dedicated IPs.
Score takes a different position in the stack. Instead of being yet another place to send mail from, Score sits above your providers and routes traffic across them — SendGrid, Amazon SES, Mailgun, Postmark, SparkPost, or any combination — using weighted rules and automatic failover. On top of that routing layer it adds the campaign, journey, and segmentation tooling you’d otherwise bolt on separately.
Where SendGrid still makes sense
If you only ever want a single, well-documented sending API and you’re comfortable with one provider owning your deliverability, SendGrid is a dependable choice. Its SDK coverage, integration ecosystem, and enterprise compliance options are mature and widely supported. The same single-pipeline trade-off applies to all-in-one platforms like Brevo, which also own the infrastructure your mail flows through.
Where Score pulls ahead
Resilience and economics at volume. Routing across multiple providers means no single point of failure and the freedom to send the bulk of your mail through the cheapest healthy provider at any moment — the same model offered by a dedicated multi-ESP platform such as Ongage, but without the platform fees. You can even keep SendGrid in the mix — Score just makes sure you’re never dependent on it. Per-provider deliverability analytics and reputation alerts give you the visibility to act before inbox placement slips, so you can start routing across providers in minutes.
Frequently asked questions
Is Score a good SendGrid alternative?
Score is a strong alternative for teams that want to avoid being locked to a single sending provider. Rather than replacing SendGrid outright, Score can route through SendGrid alongside other providers like Amazon SES and Mailgun, with weighted rules and automatic failover — so a reputation or pricing problem with any one provider no longer stalls your sending.
Can I keep using SendGrid with Score?
Yes. Score is a routing and campaign layer that sits on top of your SMTP providers, so you can add your existing SendGrid account as one of several providers. Many teams keep SendGrid for some traffic while spreading the rest across other providers to balance cost and reputation.
How does Score's pricing compare to SendGrid?
Score charges $15/month plus $0.30 per 1,000 emails over the included 10K, billed purely on volume sent. SendGrid uses volume-tiered plans, and its Marketing Campaigns product also charges based on the number of contacts stored. For higher-volume senders, routing through low-cost providers under Score typically reduces total sending cost.
What happens if my sending provider has an outage?
With a single provider like SendGrid, an outage or reputation drop halts your campaigns. Score monitors each connected provider and automatically fails over to a healthy backup provider, so delivery continues without manual intervention.
Does Score handle deliverability monitoring?
Yes. Score reports deliverability per provider rather than only in aggregate, and raises reputation alerts so you can shift volume away from a degrading provider before it affects inbox placement.
See why teams pick Score over SendGrid
Start sending in minutes with your own SMTP providers — pay only for the emails you actually send.