The Score Blog
Practical guides on email deliverability, sending infrastructure, compliance, and growth for high-volume teams — from the team behind Score.
AI Is Rewriting Email Sending Patterns
One campaign no longer has one send time. AI is choosing recipients, timing, frequency, channel, and message variants at the profile level. That can improve relevance—but it also changes the traffic patterns mailbox providers see.
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DKIM2 Explained: What Email's New Chain of Custody Means for Senders
DKIM2 turns email authentication from a single signature into a verifiable chain of custody. Here is what the active IETF draft changes, the problems it aims to solve, and what senders should—and should not—do today.
The EU Just Made Email Open Tracking a Consent Problem — Here's What Changes
Italy's data protection authority now treats the humble open-tracking pixel like a cookie — it needs prior opt-in consent. If you send marketing email into the EU, your open rates just became a compliance question. Here's the ruling, the deadlines, and a practical checklist.