The Score Blog

Practical guides on email deliverability, sending infrastructure, compliance, and growth for high-volume teams — from the team behind Score.

Compliance July 6, 2026 · 7 min read

The EU Just Made Email Open Tracking a Consent Problem — Here's What Changes

Italy's data protection authority now treats the humble open-tracking pixel like a cookie — it needs prior opt-in consent. If you send marketing email into the EU, your open rates just became a compliance question. Here's the ruling, the deadlines, and a practical checklist.

Read article →
Illustration of a laptop showing an email with an eye icon and a consent prompt, next to an EU-star shield and a gavel, above a compliance checklist