vs 
Score vs Brevo
Brevo is an all-in-one marketing suite that sends through its own infrastructure. Score sits above your SMTP providers — routing across Amazon SES, SendGrid, Mailgun and others with weighted rules and automatic failover — so your deliverability is never tied to a single pipeline.
- Bring your own SMTP and blend providers (AWS SES, SendGrid, Mailgun, Postmark, SparkPost)
- Multi-SMTP routing with weighted rules and automatic failover
- Pay only for emails sent — no jump to a higher tier as volume grows
- No infrastructure lock-in: switch or mix providers without rebuilding
- Per-provider deliverability analytics and reputation alerts
- All-in-one suite — built-in CRM, SMS, WhatsApp, landing pages, and forms
- Generous free tier (300 emails/day) to start with no cost
- Polished no-code automation and template builder aimed at SMBs
| Feature | Score | Brevo |
|---|---|---|
| Sending model | Multi-provider routing layer over the SMTP providers you choose | Sends through Brevo's own shared sending infrastructure |
| Pricing model | $15/mo + $0.30 per 1,000 emails over the included 10K | Volume-tiered plans by emails sent; unlimited contacts on paid tiers |
| Provider lock-in | None — bring and blend any SMTP providers you already use | Locked to Brevo's infrastructure and IP pools |
| Failover | Automatic failover to a backup provider when one degrades | No cross-provider failover — single sending pipeline |
| Scope | Sending, routing, campaigns, journeys, and segmentation | Broad suite — email, SMS, WhatsApp, CRM, and automation |
Brevo pricing and feature details verified from Brevo's site on June 14, 2026.
Why teams choose Score over Brevo
Brevo (formerly Sendinblue) is a capable all-in-one marketing platform. The trade-off is that every email flows through Brevo’s own sending infrastructure — your deliverability, your shared-IP reputation, and your sending costs are all tied to a single pipeline you don’t control, the same constraint you hit with single-provider services like SendGrid.
Score takes a different position in the stack. Instead of being another place to send mail from, Score sits above your providers and routes traffic across them — Amazon SES, SendGrid, Mailgun, Postmark, SparkPost, or any combination — using weighted rules and automatic failover. On top of that routing layer it adds the campaign, journey, and segmentation tooling you need to actually run programs.
Where Brevo still makes sense
If you want a single bundled suite — email plus SMS, WhatsApp, a CRM, landing pages, and no-code automation — Brevo is a strong, well-rounded choice, and its free tier makes it easy to start. Much like Mailchimp, it favors convenience over infrastructure control — for small teams that breadth is a real advantage.
Where Score pulls ahead
Deliverability control and economics at volume. Routing across multiple providers means no single point of failure and the freedom to send the bulk of your mail through the cheapest healthy provider at any moment. Per-provider deliverability analytics and reputation alerts give you the visibility to act before inbox placement slips — something you can’t get when all of your sending lives inside one vendor’s infrastructure. Bring your own providers and start free whenever you’re ready.
Frequently asked questions
Is Score a good Brevo alternative?
Score is a strong alternative for teams that care about deliverability resilience and provider flexibility. Where Brevo sends everything through its own infrastructure, Score routes across the SMTP providers you choose — like Amazon SES, SendGrid, and Mailgun — with weighted rules and automatic failover, so a reputation or pricing problem with any one provider never stalls your sending.
What is the main difference between Score and Brevo?
Brevo is an all-in-one marketing suite (email, SMS, CRM, automation) that owns the sending infrastructure. Score is a routing and campaign layer that sits on top of your own SMTP providers. If you want a single bundled suite, Brevo is convenient; if you want control over deliverability, cost, and provider choice, Score gives you that flexibility.
How does Score's pricing compare to Brevo?
Score charges $15/month plus $0.30 per 1,000 emails over the included 10K, billed purely on volume sent. Brevo uses volume-tiered plans based on emails sent and includes unlimited contacts on paid tiers. For higher-volume senders, routing through low-cost providers like Amazon SES under Score typically reduces total sending cost.
Can I bring my own SMTP provider with Score?
Yes. Score is built around bringing your own providers — you connect the SMTP services you already use and Score routes traffic across them. Brevo, by contrast, sends through its own infrastructure, so you cannot route campaigns through external providers.
Does Brevo offer more than email?
Yes. Brevo bundles SMS, WhatsApp, a CRM, landing pages, and marketing automation into one suite, which is a genuine advantage if you want everything in one tool. Score focuses on the sending layer — routing, deliverability, campaigns, journeys, and segmentation — rather than a full multi-channel suite.
See why teams pick Score over Brevo
Start sending in minutes with your own SMTP providers — pay only for the emails you actually send.